As you can imagine, many businesses are using January for goal setting, for planning out the following months, and for reviewing their brand in terms of what did or did not work in 2013. Part of this review may involve some sort of graphic design work that needs to be done—whether it’s for a new and improved logo, a website, or promotional materials.
If and when you decide to hire a graphic designer to help you out with this part of your brand, there are several things you should make sure to do in order to maintain your brand’s integrity and make sure that your designer is understanding your needs fully.
Create a Pinterest board or mood board
If you create a Pinterest board that can display your taste as well as what your company represents, make sure to include color schemes and branding from other companies that you feel are in line with yours. For mood boards, use magazine clippings that essentially represent the on-paper version of your pinterest board, and include some of the goal-setting you’ve been working so hard on this month.
Questions to ask your designer:
- Can I see your portfolio?
- What is the timeline for completing these projects?
- Can you send me a couple of versions of logos or design layouts?
- Can you send me different files such as .jpg, and .png?
- Can you send me all the necessary sizing for logos or branding, such as what I would need for my facebook profile picture, facebook cover photo, business cards, etc.?
- (If applicable) Can you give me edits of what you think of our current branding design and let me know what works or doesn’t work?
No matter what, make sure that your designer is not only qualified to get the job done, but also understands your vision and your company’s mission fully.
Don’t have the time or room in your budget to hire a graphic designer? Try free design tools that don’t require any experience or coding. My top two favorite applications are PicMonkey and Canva. What has your experience been with designers or with tools? As always, feel free to leave your comments below!