3 Things all Young Entrepreneurs Should Know

After going through a considerable amount of research and reflection in preparation for my forthcoming posts on the millennial generation and how to effectively market to them, I thought it only appropriate to dive into what this generation can expect in terms of being a young entrepreneur. In my own experience, I believe that the […]

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[Friday Fun] Turning Your Marketing Strategy from Luxuries to Necessities

In the recent Forbes post, “Starting A Business: Choose Pain Over Pleasure,” Dave Lavinsky claims that new companies which solve a pain have a much likelier chance of success over those that provide a pleasure. His argument makes sense: people are willing to quickly buy something to make the pain go away whereas they will […]

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Stage 4 of startup success

“It’s absolutely true that the market finds you. And it’s not usually what you expected.” –Becky Rohrer WOW! Look at you! You have made it to the final stage and you’ve certainly come a long way. You have faced challenges head on and experienced what it is truly like to start a business, be an […]

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