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Founder and CEO of JUMP ST@RT PR, Lauren wanted to truly help others overcome their fears or anxieties about taking on something like new media technologies and building, evolving, and shaping their brand.
Lauren has her B.S. in Communications from Santa Clara University, and a Master’s degree in Advertising and Public Relations from the University of Texas at Austin.
Her master’s thesis revolved around categorizing the reasons individuals and companies refuse to get involved with the ever changing digital landscape, and the appropriate ways to respond to those fears.
She also assessed common mistakes that can be made by those untrained or unaware of these new tools, and ways in which to avoid them or deal with them through effective crisis management.