[Friday Fun] Zany Goals!

Pick a Zany Goal! With the New Year fast approaching, it’s time to start thinking about setting goals and resolutions for the future. If you’re like me, then you’re probably planning to whip out your recycled stock set of goals that you’ve used year to year: save more money, be bold and take more risks, […]

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3 Things all Young Entrepreneurs Should Know

After going through a considerable amount of research and reflection in preparation for my forthcoming posts on the millennial generation and how to effectively market to them, I thought it only appropriate to dive into what this generation can expect in terms of being a young entrepreneur. In my own experience, I believe that the […]

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[Friday Fun] Turning Your Marketing Strategy from Luxuries to Necessities

In the recent Forbes post, “Starting A Business: Choose Pain Over Pleasure,” Dave Lavinsky claims that new companies which solve a pain have a much likelier chance of success over those that provide a pleasure. His argument makes sense: people are willing to quickly buy something to make the pain go away whereas they will […]

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Why Entrepreneurs need a “Contra-Tiempo”

Right now I’m sitting here in Panama City, Panama on the 28th floor of our family’s condo, contemplating what just happened. Earlier, my Dad had asked the building’s technician to come by and take care of some things that needed fixing ASAP, and he was told that the technician might not be showing up because […]

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Stage 4 of startup success

“It’s absolutely true that the market finds you. And it’s not usually what you expected.” –Becky Rohrer WOW! Look at you! You have made it to the final stage and you’ve certainly come a long way. You have faced challenges head on and experienced what it is truly like to start a business, be an […]

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Your Emotional Road Map to Start-Up Success

A lot of books written for start-ups are focused on the business elements like getting funding or creating project proposals, but Karin Abarnel and Bruce Freeman chose to write a book for women entrepreneurs where the focus is on the psychological and emotional elements. In their book, “Birthing the Elephant: The Woman’s go-for-it! guide to […]

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4 Tips for Finding Motivation after Vacation

We’ve all been there: experiencing post-vacation blues when returning to work. Getting back into a routine can be a source of stress and discomfort for some, but with a little determination and the right preparation, you can get back to your motivated self in no time. The reason I chose to write on this topic […]

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