[Friday Fun] Turning Your Marketing Strategy from Luxuries to Necessities

In the recent Forbes post, “Starting A Business: Choose Pain Over Pleasure,” Dave Lavinsky claims that new companies which solve a pain have a much likelier chance of success over those that provide a pleasure. His argument makes sense: people are willing to quickly buy something to make the pain go away whereas they will […]

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[Deep Dive] Speak with Confidence Part 2: Keep Calm and Carry On

In Speaking with Confidence Part 1: Body Language, I discussed the benefits of utilizing your body language to give yourself more confidence when speaking. In Part 2, I will discuss how to calm down and use your awesome vocal power. Keep Calm Even if you know your material backwards and forwards and can recite it […]

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Attracting, Delighting and Retaining your Customers is Like Courtship.

Roses are red. Violets are blue. If you don’t court your customers.. they will find someone new! The idea behind gaining and keeping happy customers  is about  building warm, loving relationships with people.  The golden rule in “sales” is People buy from people they like, trust and respect.”  Consider for a moment the term “courting.” […]

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Social Media Etiquette for You and Your Business

I recently came across an entertaining facebook page called “Condescending Corporate Brand Page,” and it inspired me to write out etiquette tips for correctly using both personal and professional social media platforms. This facebook page points out everything that brands do wrong on facebook–including begging their audience to like their page/posts, overdoing it with hashtags, […]

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