Marketing and Sales

Once you’ve completed the Service or Product Line section of your plan, the next part of your business plan should focus on your marketing and sales management strategy for your business. Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to […]

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Service or Product Line

Once you’ve completed the Organizational and Management section of your plan, the next part of your business plan is where you describe your service or product, emphasizing the benefits to potential and current customers. Focus on why your particular product will fill a need for your target customers. What to Include in Your Service or […]

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Organization & Management

Organization & Management Organization and Management follows the Market Analysis. This section should include: your company’s organizational structure, details about the ownership of your company, profiles of your management team, and the qualifications of your board of directors. Who does what in your business? What is their background and why are you bringing them into […]

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Market Analysis

The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research findings and conclusions. This section is usually presented after the company description. What to Include in Your Market Analysis Industry Description and Outlook Describe your industry, including its current size and historic growth […]

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Company Descritpion

Company Description This section of your business plan provides a high-level review of the different elements of your business. This is akin to an extended elevator pitch and can help readers and potential investors quickly understand the goal of your business and its unique proposition. What to Include in Your Company Description Describe the nature […]

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Do Your Market Research

Understand Your Market To run a successful business, you need to learn about your customers, your competitors and your industry. Market research is the process of analyzing data to help you understand which products and services are in demand, and how to be competitive. Market research can also provide valuable insight to help you: Reduce […]

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Executive Summary

Executive Summary The executive summary is often considered the most important section of a business plan. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is also your first opportunity to grab […]

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How to Write a Business Plan

A business plan is an essential road map for business success. The living document you create will predict 2 to 5 years ahead, and will outline the road you intent to take to create revenue growth. Interestingly enough, not all entrepreneurs write a business plan.  Those that do are leaps and bounds ahead of their […]

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3 Tips to Encourage your Busy but Healthy Life

This post was written by Realist Health Coach, Micki Gram.  She is passionate about living life in the most healthy ways possible, even when we are all super duper busy! She believes in continued education, and reaches outside her “norms”  equipping herself with knowledge from a realists perspective.  We love Micki here at Posh, because […]

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Coworking and Launch Tv

My friend and fellow Poshie,  Monica Crowe,  really hit it out of the park when she filmed this segment for her video blog!  When she asked me if she could include me in her reporter style vlog, I was a bit hesitant at first.  You know the drill, it’s video!  I wont say the right […]

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