Keys to Customer Loyalty

How do we earn customer loyalty?  Is earning it even something we should put our efforts toward or are we just wasting precious time? Few things are more valuable than customer loyalty. It must be earned, and earning it just once isn’t the answer.  We must work on that relationship every day. The following keys to customer […]

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Member Monday – Monica Crowe

Every month, here on the Posh Blog, we feature an interview with one of our members. This week we would like you to meet Monica Crowe. Monica is the owner and founder of Monica Crowe Media. She professes that she is a content marketing specialist, but I would argue that she is an expert at […]

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How to Make Your Business Plan Stand Out

One of the first steps to business planning is determining your target market and why they would want to buy from you. For example, is the market you serve the best one for your product or service? Are the benefits of dealing with your business clear and are they aligned with customer needs? If you’re […]

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Appendix

The Appendix should be provided to readers on an as-needed basis. In other words, it should not be included with the main body of your business plan. Your plan is your communication tool; as such, it will be seen by a lot of people. Some of the information in the business section you will not […]

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Financial Projections

Financial Projections You should develop the Financial Projections section after you’ve analyzed the market and set clear objectives. That’s when you can allocate resources efficiently. The following is a list of the critical financial statements to include in your business plan packet. Historical Financial Data If you own an established business, you will be requested […]

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Funding Request

If you are seeking funding for your business venture, use this section to outline your requirements. Your funding request should include the following information: Your current funding requirement Any future funding requirements over the next five years How you intend to use the funds you receive: Is the funding request for capital expenditures? Working capital? […]

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Marketing and Sales

Once you’ve completed the Service or Product Line section of your plan, the next part of your business plan should focus on your marketing and sales management strategy for your business. Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to […]

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Service or Product Line

Once you’ve completed the Organizational and Management section of your plan, the next part of your business plan is where you describe your service or product, emphasizing the benefits to potential and current customers. Focus on why your particular product will fill a need for your target customers. What to Include in Your Service or […]

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Organization & Management

Organization & Management Organization and Management follows the Market Analysis. This section should include: your company’s organizational structure, details about the ownership of your company, profiles of your management team, and the qualifications of your board of directors. Who does what in your business? What is their background and why are you bringing them into […]

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Market Analysis

The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research findings and conclusions. This section is usually presented after the company description. What to Include in Your Market Analysis Industry Description and Outlook Describe your industry, including its current size and historic growth […]

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