[Deep Dive] Coworking Music

Coworking spaces are designed to provide entrepreneurs and freelancers an environment that is calmer than a coffee shop, yet more collaborative than home. Isolation hinders creativity and dead silence just gets eerie after a while. So, in order to promote a sociable working environment, many coworking companies play music. How do you feel about places […]

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[Friday Fun] Zany Goals!

Pick a Zany Goal! With the New Year fast approaching, it’s time to start thinking about setting goals and resolutions for the future. If you’re like me, then you’re probably planning to whip out your recycled stock set of goals that you’ve used year to year: save more money, be bold and take more risks, […]

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[Friday Fun] Bond Like the Breakfast Club

I recently watched The Breakfast Club for the first time (and yes, I realize it’s been the staple high-school film for the last 30 years and therefore I must live under a rock). For those of you who still haven’t seen it, the movie is about a group of high-school students- each from different cliques- […]

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[Friday Fun] Turning Your Marketing Strategy from Luxuries to Necessities

In the recent Forbes post, “Starting A Business: Choose Pain Over Pleasure,” Dave Lavinsky claims that new companies which solve a pain have a much likelier chance of success over those that provide a pleasure. His argument makes sense: people are willing to quickly buy something to make the pain go away whereas they will […]

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