This must-do foundations course is what every small-business owner or startup should know. Our Marketing Booster Shot is an information-filled, interactive session to help get your marketing ducks in a row. The course is led by Carmen Sutherland and Suzanne McGinnis, two experienced marketing experts who will help you get a leg up on 2014 to create that marketing plan you’ve:
- A. Been meaning to create
- B. Been meaning to update
- C. Huh, what’s a marketing plan?
- Marketing Foundations – Target Customer, Positioning and Messaging
- The Branding Guide – The foolproof way to be consistent with others
- Marketing Plans – How to create a plan that works within your budget
- Making the most of your website – It’s most likely the hub of your marketing plan
- Huh? We can’t hear you! Spreading the word…
- Design Basics – Don’t miss these tips to improve your crucially important image
- Tracking – An overview of Google Analytics and the metrics you want to start tracking
YOU’LL WALK AWAY WITH
- An Action Plan: Has your marketing been non-existent or random and inconsistent? Let this be the year you fix that.
- Relief: Overwhelmed by marketing options? We’ll help you sort it out and choose ones that make sense for your business.
- Inspiration: With an agenda in place, you’ll tackle this year with more zest than ever before.
- January 31, 2014
- 9:00 am – 12:00 pm
- Vuka – 411 W.Monroe St